I am really not sure what this little cuddly cat is doing promoting certified sustainable fish but he does look cute!
I was invited to hear all about the work of the Marine stewardship council (MSC), which is a charity running a campaign for sustainable fishing. They have developed standards for sustainable fishing and seafood traceability. This ensures that MSC labelled seafood, comes from and can be traced back to, a sustainable fishery.
This means that it is easier for us to make the right choices when we are shopping- just look for the eco- label and know that you are helping the environment!
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